Monday 18 December 2017

Salesforce appoints ex European Commissioner Neelie Kroes as director

Ex EU Commissioner for Digital Agenda Neelie Kroes. REUTERS/Thierry Roge
Ex EU Commissioner for Digital Agenda Neelie Kroes. REUTERS/Thierry Roge

Donal O’Donovan

US cloud computing giant Saleforce has appointed former European Commissioner Neelie Kroes as a director.

The Dutch politician served as the head European Union’s  Competition Commission from 2004 to 2010 and she was Commissioner for Digital Agenda from 2010 until two years ago.

“We are delighted to have Neelie Kroes join our Board of Directors,” said Marc Benioff, chairman and chief executive officer at Salesforce. “She is an amazing and respected leader who has done extraordinary work at the highest levels of government, technology policy and business in Europe. Salesforce will benefit greatly from her broad experience across both the public and private sectors.”

Since leaving the Commission in 2011 neelie Kroes has been Special Envoy for StartupDelta, a public/private partnership to establish a thriving ecosystem of startup companies in her home country, the Netherlands.

She was once tipped as a potential Dutch prime minister.

The move by Saleforce marks a significant beefing up of its board of directors at a time when US technology companies in particular appear to be facing particular challenges from EU tax and competition authorities.

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