Wednesday 25 April 2018

Rebranded Esat BT holds all Irish units

Pat Boyle

ESAT Group yesterday announced the rebranding of its business in Ireland with its name being changed to Esat BT, a name which group chief executive Bill Murphy said reflects the increased ties with the UK parent group.

The fixed line and internet access specialist is also dropping an overly optimistic target of securing one million residential customers, and will instead focus on raising internet penetration levels in the home and on the corporate market.

The group is also expected to launch a new dial-up internet service soon.

Most of the group's 200,000 domestic customers are internet customers inherited from IOL and Ocean, both now part of Esat BT. It also claims a 20pc share of the corporate market.

The group's corporate and consumer divisions, Esat Business and Esat Fusion, will now operate under the new Esat BT brand, Mr Murphy, said yesterday.

In Dublin to launch the rebrand, BT chief executive Ben Verwaayen declined to predict just when the group would have a national broadband network in place.

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