Monday 27 January 2020

Puma unveils solar-powered phone

Puma's new phone is solar-powered and made by Sagem
Puma's new phone is solar-powered and made by Sagem
Puma's new phone is solar-powered and made by Sagem. Photo: Puma

Claudine Beaumont

Puma, the sportswear brand, has teamed up with Sagem to create a bespoke mobile phone that can be recharged by the sun.

The Puma phone has a 2.8in touch-screen, and a large solar panel mounted on its back to recharge the battery when on the move. It also has a 3.2 megapixel camera, built-in mapping software, and internet access.

It runs a special operating system, developed by Puma in collaboration with Sagem, and offers a pedometer, stopwatch and GPS tracker, so users can see what route they have run or cycled.

Users can also download additional applications and widgets from the Puma website, which the sportswear company says will enable it to "aggregate rich media content services in to a single intuitive interface and entertaining mobile user experience".

“The Puma Phone is unlike any other mobile phone on the market,” said Jochen Zeitz, chief executive of Puma. “We want to engage with our community in a way that is consistent with everything Puma stands for. Blending together the influences of sport, lifestyle and fashion, this phone reflects the joy, spontaneity and individuality that the Puma brand is known for.”

The device, which goes on sale in April, has been a surprise hit with industry analysts and technology experts at Mobile World Congress, the annual telecoms show. "I like the thought and attention to detail that has obviously gone in to the Puma phone," said Ben Wood, an analyst at CCS Insight.

"I think it will appeal to consumers. The user interface offers a refreshingly clean approach and some nice touches that justify features on the phone, such as the counters that show the charge provided by the phone's solar panel in terms of how many messages have been 'powered by the sun'.

"Other phone-makers with aging software platforms on their cheaper devices could learn a thing or two from the Puma phone. People are tiring of dated grid menus -- Sagem's Puma shows them a new direction."

Also in Business