Monday 22 January 2018

Pinterest launches ads as IT Alliance boosts revenue

Pinterest (iPhone, iPad, Android; free)
Pinterest (iPhone, iPad, Android; free)
Adrian Weckler

Adrian Weckler

Pinterest is expanding its advertising services into Ireland.

The online network, which allows people to "pin" photos of things they like, is to launch "promoted pins" for businesses. The service will allow companies to push items they think might be of interest to Pinterest users.

The social network said that Irish users currently collect and save 200,000 "ideas", or pinned photos, each day. It declined to say how many people use Pinterest in Ireland but said that the number of monthly active users it has grew by 25pc between 2015 and 2016.

Irish companies taking part in the ad launch include Aer Lingus, Tesco Ireland, Jo Malone, Avoca, Colourtrend and Daintree.

The news comes as the Dublin-based IT services firm IT Alliance announced a rise in revenues to €36m for 2016. The company declined to state whether it made a profit last year.

"Despite and partly because of Brexit, we see major potential in the UK and Irish technology markets and are making these senior appointments at this time to fuel our next wave of growth," said Philip Maguire, chief executive and founder of IT Alliance Group, which now employs 550 people across its Irish and British operations. The company also announced a new chief operations officer, Sean Kennedy, while Matt Leighton has been announced as the company's new sales director in Britain.

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