Wednesday 21 February 2018

Over Six out of 10 Irish people now have a Facebook account

Facebook's popularity has continued to grow in Ireland
Facebook's popularity has continued to grow in Ireland
Mark O'Regan

Mark O'Regan

Facebook’s popularity in Ireland has grown to its highest ever level - with over 60pc of people surveyed stating they own an account.

And seven out of 10 users say they use the platform on a daily basis.

Twitter is the second most popular social network.

However, it significantly lags behind Facebook, with just 28pc of respondents saying they own an account.

According to the survey carried out in November last year, the percentage logged on to Facebook stood at 60pc, down from 61pc in August,  and 62pc in May.

Meanwhile, around 24pc had an account with the business focused social network LinkedIn.

This ranked third in popularity - but just 12pc use it on a daily basis.

Some 22pc of people in Ireland have a Google+ account – but less than one-in-four use click on to it every day.

Popular photo-sharing smartphone app, Instagram, has an Irish user base of around 18pc, with 47pc of those surveyed availing of the service daily.

Facebook acquired the business in 2012 for $1bn.

Social messaging services are equally popular.

While Microsoft owned Skype is the most used site in the country, with 47pc of people saying they owned an account, it’s take-up rate is low, with just 7pc of account holders using it on a daily basis.

Facebook’s Messenger service is second most popular, with 46pc of people having an account.

Free calling and messaging service, Viber, has emerged as the third most popular, with 43pc of respondents owning an account.

Facebook-owned, WhatsApp, has a 38pc rating.

Snapchat languishes towards the bottom of the league table, with less than a quarter of respondents claiming to have an account.

However  almost 60pc use the service on a daily basis.

The latest Social Networking Quarterly survey, by Ipsos MRBI, was conducted among a sample of 1,000 respondents, aged 15 or older.

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