Tuesday 12 December 2017

Opta founders turn Sky’s head with new firm InCrowd

A worker erects a Sky TV poster in Birmingham, England
A worker erects a Sky TV poster in Birmingham, England
Michael Cogley

Michael Cogley

The team behind Opta, the world’s leading sports data company, has managed to attract the interest of British television firm, Sky, with its new company InCrowd.

InCrowd specialises in developing mobile apps, offering real time content, match analysis and interactive games.

Sky has invested £300,000 in the firm and will work with it to explore best way to deliver InCrowd’s content to sports fans.

InCrowd co-founder, Aidan Cooney, expressed the firm’s excitement to come on board with the broadcasting giant.

Sky are world leaders in delivering content to sports fans wherever they are. We're incredibly excited to be working with them to explore new ways of engaging with fans."

InCrowd has also developed its own connectivity software that sits within its apps, allowing phones to share all available connectivity, rather that compete for it. Any information requested by an app user without a signal can be provided by the network, while the more phones that join the network, the better the solution works.

Sky’s move into InCrowd is the latest of a series of smaller investments and director of corporate development at Sky, Emma Lloyd, said: "This is the latest in a series of investments in pioneering technology companies, which we know bring real benefits to customers.  

“We're really looking forward to working with InCrowd, a company that shares our passion for innovation, and for finding new and exciting ways to deliver content."

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