Business Technology

Wednesday 22 November 2017

One-in-six Irish teens use dating app Tinder

Adrian Weckler

Adrian Weckler

New figures from Ipsos MRBI show that one in six Irish teenagers now uses the online social dating service Tinder, while almost all are now using Snapchat.

According to the research agency, 17pc of those aged between 15 and 18 years of age in Ireland now use Tinder while 84pc use Snapchat. And usage of Snapchat is soaring, with a staggering 85pc of teenage account holders using it every single day.

By comparison, just 8pc of Irish over-35s have a Snapchat account with a modest one in five of that group using it daily. Middle-aged people here overwhelmingly favour Whatsapp, Skype and Facebook as their social messaging service of choice.

Somewhere in between the generations sit Irish 25-34 year olds, 35pc of whom have a Snapchat account. Half of this group use the service every day.

Snapchat’s appeal to younger people is that messages are not stored, allowing teenagers to feel that their communications will not be reviewed by parents or other authority figures at some point.

Irish teenagers remain heavy users of Facebook, with 94pc of 15-18 year olds retaining an account. But use of the service is restricted by teen awareness that parents and school authorities often dip in to check on behaviour.

After Facebook, the most popular social network accounts among 15-18 year olds are Instagram (68pc), Twitter (61pc), Tinder (17pc) and Pinterest (14pc).

As for social messaging accounts, the most popular services after Snapchat are Facebook Messenger (79pc), Viber (70pc), Skype (59pc), WhatsApp (37pc) and Vine (27pc).

Across all ages, Facebook remains the most used social networking service, with 60pc of Irish people over the age of 15 using it. Of this group, 72pc used it every day.

Twitter is the next biggest service by overall account ownership at 26pc, although just one in three users check it daily. And while 24pc of Irish people say they have a Linkedin account, a mere 12pc use it daily, according to Ipsos MRBI.

Instagram is used by 18pc of Irish adults with 46pc using it every day.

Pinterest is the fastest-growing social network in Ireland, doubling in account ownership from 10pc to 19pc here in the last year. However, only one in five account holders use it every day.

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