Business Technology

Sunday 21 October 2018

O2 becomes Three as major mobile rebrand kicks in

Three Ireland chief executive Robert Finnegan with company chief commercial officer Elaine Carey
Three Ireland chief executive Robert Finnegan with company chief commercial officer Elaine Carey
Mobile network Three has agreed an 850 million euro deal for the Irish operations of rival O2
Ailish O'Hora

Ailish O'Hora

O2 customers have become part of the Three brand in one of the last steps following the €780m takeover of O2 Ireland by the operator.

Over 1.5 million O2 customers are now part of the Three brand and customers can now call each other for free, subject to some conditions.

Former O2 customers will get 4G by June, the company also said.

To mark the occasion, Three is kicking off a series of celebrations and surprises on street, in-store and on social media.

For example, from March 3 – 8, rewards will continue in-store for Three shoppers who purchase select Sony, Samsung and HTC handsets including a range of prizes from Sony Smart TVs to Ticketmaster vouchers.

Commenting on the rebrand of O2 to Three, Elaine Carey, chief commercial officer said: “We’ve been working towards this day for months and are delighted to welcome 1.5 million customers to Three. We’re committed to creating a superfast network that delivers on free calls* and incredible innovation. All the benefits experienced as an O2 customer remain the same - including the same network quality and award-winning customer service plus they can now look forward to accessing superfast 4G.”

Three is Ireland’s second biggest mobile operator with over two million customers.

It operates 2G, 3G and 4G networks and has to date invested nearly €2bn in building its Irish network.

It bought Telefónica Ireland, which operated the O2 brand, in a deal that completed in July 2014.

Three is also the sponsor of Irish rugby and football teams and 3Arena music venue in Dublin.

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