NEW data reveals that the iPhone’s market share is rising, and Windows Phone is now outselling Nokia’s Symbian operating system.
Nokia’s Symbian smartphone sales share fell from 12.4pc a year ago to just 2.4 per cent. Apple’s iPhone now accounts for 28.7pc of all smartphones in use in the UK, compared to 22.7pc a year ago.
The Symbian operating system is being phased out in the developed world after Nokia Chief Executive Stephen Elop described it as a 'burning platform' prior to announcing the company's shift to Microsoft's Windows Phone.
The company is however still making money from the OS in the developing world, and at Mobile World Congress in Barcelona it announced the PureView 808 phone, featuring a 41 megapixel camera and running Symbian.
Google’s Android operating system also rose and is now 48.5pc of all smartphones phones, up from 37.8pc a year ago. Proportionally, however, Windows Phone was the largest riser, up from 0.5pc to 2.5pc. It outsold Symbian’s 2.4pc share for the first time, according to data from Kantar Worldpanel ComTech.
Nokia’s Lumia 800 handset was however the most popular Windows Phone device, accounting for 87pc of sales for the entire operating system. The 900 and the 710 models have, however, respectively been announced and launched only recently.
Dominic Sunnebo, of Kanatr Worldpanel, said “There are strong signs that WP7 Nokia handsets are starting to make an impact on the European smartphone market though US sales, where the Nokia brand is weaker, remain underwhelming. The fact that WP7 sales have overtaken Symbian based on one handset is encouraging; however, Nokia will need to expand the range quickly in order to keep up with the slew of next generation competitor products being launched in quarter two.”
Consumers with smartphones also said they were happier with their devices than people with older devices. Apple customers scored their satisfaction at 8.8 out of 10, compared to Samsung’s 8 and an average of 7.9. UK non-smartphone customers averaged 6.9. Smartphones accounted for three quarters of all phones sold, meaning 51.3pc of the UK population now owns a smartphone.
Nearly half of all smartphone users said that had used GPS in the last week, and four in ten had watched videos. These were up from a third and one in ten respectively.