Nokia name dropped as Microsoft launches Lumia 535
The Nokia phone name has been relegated to the annals of history following the release of the first smartphone since the purchase of its handset division by Microsoft.
The 5-inch Lumia 535, which runs Windows Phone 8.1, will go on sale in the UK by the end of the month. UK pricing is yet to be announced, but it is expected to cost around £85.
The handset, which is available in green, blue, orange, black and white, sports 5MP front and rear-facing cameras and will come in 3G single SIM or 3G Smart Dual SIM versions.
Technology giant Microsoft purchased the Finnish company's handset division for £4.61 billion in September last year, following falling sales in the face of stiff competition from Apple and Samsung.
Windows Phone currently accounts for around 9.2pc of Europe's smartphone operating systems, while Android dominates at 73.9pc and Apple holds the second highest share with 15.4pc, according to Kantar Worldpanel ComTech.
Nokia itself will continue to operate as a mapping, networks and technology licensing company, while retaining ownership of the Nokia brand.
Microsoft first suggested that the Nokia name would be dropped last October, when chief executive Stephen Elop told the Telegraph the brand name 4 Comments from the market within a decade.