Monday 22 July 2019

VideoDoc boss to expand with 'televet' service


Mary O’Brien, creator of VideoDoc
Mary O’Brien, creator of VideoDoc
Adrian Weckler

Adrian Weckler

A new 'televeterinary' service called Videovet is being set up by founders that include the creator of VideoDoc, Mary O'Brien.

'Televeterinary' is described as an adaptation of telemedicine for animals, according to the service's veterinary director, Des Groome.

"This is the first of its kind in Ireland," said Groome.

"Videovet will provide advice services on every aspect of animal health, management, behaviour, and nutrition to pet owners in particular. Our focus will be on pet-wellness monitoring, disease prevention and strengthening the animal-owner bond."

The service is due to launch in March.

"It will initially be into the Irish market, but we looking also at entering the UK market within 2019," he said.

"The introduction of recent measures by the Department of Agriculture and Veterinary Ireland to reduce antibiotic usage levels in Irish farming has led to regulations around increased on-farm veterinary visits and vigilance.

"This has the potential to overstretch the underresourced Irish farm-vet sector.

"It is hoped that televeterinary services will provide an innovative solution to this problem."

The service is being led by the award-winning female entrepreneur, O'Brien, CEO of telemedicine company VideoDoc.

VideoDoc provides a remote doctor-to-patient consultancy service from the Beacon Quarter in Sandyford, Co Dublin.

"Mary O'Brien approached me as an experienced veterinary entrepreneur for help in adapting telemedicine technology for the veterinary sector," said Groome.

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