Saturday 16 December 2017

Taxi booking service Hailo to launch series of new services targeted at business users

Hailo joint chief executive Tom Barr at Hailo Dublin offices, Mount Street, Dublin 2
Hailo joint chief executive Tom Barr at Hailo Dublin offices, Mount Street, Dublin 2
Adrian Weckler

Adrian Weckler

The taxi-booking service Hailo is to launch a series of new services in Dublin targeted at business users.

The services, to be launched in July, will include a limousine option, a premium taxi option and a new service aimed at allowing businesses to book Hailo cabs online.

The limousine service, to be called Hailo Executive, will cost “about 50pc more than a normal taxi fare,” said Hailo joint chief executive, Tom Barr. The premium service, called Hailo Plus, will cost “a couple of euro more” per trip, he said.

Mr Barr said that Hailo’s new executive limousine service was not a direct response to Uber, the limousine-booking app that is expanding rapidly across European cities.

“We see ourselves as being different to Uber,” he said. “Our philosophy of disruption doesn’t mean you have to try and destroy an industry. What we’ve done is to show that we can work well with drivers and regulators and all of our drivers are properly licensed.”

The company’s new business-booking service, called Hailo Business, will allow companies to keep track of employees’ taxi-booking activities, including detailed reports on who uses the service, where they travelled to and why they used the service. The service, which has been trialled in Dublin in London, will also allow company administrators and accountants to control taxi access permissions.

Mr Barr said that Hailo now has 9,000 Irish taxi drivers registered as Hailo drivers, with the “vast majority” being in Dublin. He said that the Hailo apps has been downloaded 500,000 times in Ireland.

“The new services are in response to what businesses are asking of us,” said Hailo joint chief executive, Tom Barr. “Business users want a range of vehicle classes, including bigger and more prestigious cars.”

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