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Smooth operator: Eir's new mobile offering aims to take a byte out of its main rivals

No handset, no stores, online-only customer service, but GoMo offers a massive 80GB data allowance. Adrian Weckler looks at how a 'virtual' operator can muscle in on a crowded market

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Ready to GoMo: Brionan Kennedy, Blathnaid Treacy and Caroline Lynch at the launch of the new mobile service

Ready to GoMo: Brionan Kennedy, Blathnaid Treacy and Caroline Lynch at the launch of the new mobile service

Ready to GoMo: Brionan Kennedy, Blathnaid Treacy and Caroline Lynch at the launch of the new mobile service

This week, Ireland got a new 'virtual' operator that aggressively challenges the status quo on price and data provisions. GoMo, owned by Eir but operated separately, is offering a massive 80GB of monthly data, along with all calls and texts for €10 per month.

The only catch is that it's all online; no stores, no subsidised handsets, bare-bones customer service. You sign up, get a Sim card and don't bother them.


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