Sky and Netflix partnership to come on stream
Broadcasting giant Sky and online entertainment company Netflix have agreed on a European partnership that will bundle the full Netflix service into a new Sky TV subscription pack.
The partnership, which has been described as "pioneering", is the first of its kind, and will enable millions of Sky customers to access Netflix through the Sky Q platform.
The service, which will be made available to both new and existing Sky customers, will see consumers able to avail of Sky and Netflix content side-by-side, with the service to Sky customers being paid for through one monthly bill.
"By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers," Jeremy Darroch, group CEO of Sky, said.
The service will launch on Sky Q in the UK and Ireland in the coming year, while Netflix will launch on Sky Q platforms in Germany, Austria and Italy at a later date. In addition, the agreement with Netflix also extends to Sky's contract-free streaming services.
"We are delighted to partner with Sky to bring the latest technologies and great stories under the same roof," Reed Hastings, CEO of Netflix, said.
This is the second big collaboration announcement from Sky this week. Three days ago it announced a similar deal with music-streaming service Spotify.
Earlier this week US telecommunications giant Comcast Corporation announced a bid for the Sky group worth approximately £22bn (€25bn).
Comcast, which owns NBC Universal, has proposed an all-cash offer of £12.50 for each Sky share, which the group said represents a 16pc premium on the current bid from Rupert Murdoch's 21st Century Fox.