Personal data fears: Two-thirds of people worry it's being sold on without consent
MORE than two-thirds of adults in Ireland are concerned their personal data is being sold to third parties without their knowledge or consent.
This is according to a study from IT Tralee and fintech group Fexco.
A similar number say they are concerned their right to privacy is being compromised by the collection and use of their personal data by companies.
This appears to be impacting purchasing decisions of consumers, with eight in 10 saying they would consider not buying a product or service if the data requested is too detailed or invasive.
This reluctance to engage with a product or service increases with age, and peaks with those aged 55-64 (92pc). At the other end of the scale, those aged 18-24 (67pc) are less likely to claim it would influence their behaviour.
"It is clear from the research that companies need to become more adept and efficient in how they collect and store data, ensuring they gather only what is required to maintain the customer relationship and that it is securely stored," said Ruth McCarthy, CEO of Fexco Corporate Payments.