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Paddy Power bets on new app


APp performance management company AppDynamics has announced a new deal with Paddy Power designed to improve the bookmaker's app.

Paddy Power wants to reduce the frequency and duration of outages and improve customers' experiences online.

"In trials, the solution delivered an invaluable insight into application performance issues before they affected our customers, which meant we could act immediately to remedy problems before our punters even knew we had any," said John Turner, development manager at Paddy Power.

"The real-user monitoring functionality provides additional insight into customer behaviour and experience, making our apps run better. All this vital information will help to shape our digital strategy now and in the future," he said.

The company wants to roll out AppDynamics across its whole suite of applications.

"For the World Cup alone, our recent App Attention Span study showed that an estimated £500m was to be bet online in the UK. It also showed that betting platforms can't afford to crash - every millisecond counts," said Jeremy Duggan of AppDynamics.

"So the need for an APM solution to proactively prevent this while enhancing customer experience and IT operations is greater than ever. We look forward to helping Paddy Power harness the Application Intelligence provided by our technology."

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