Offensive Greggs logo goes viral on Google
Greggs, the bakery chain, suffers embarrassment as fake logo appears on company profile on Google
A fake and offensive logo replaced Greggs' official logo on Google on Tuesday afternoon.
Google users who searched “Greggs” found the bakery chain’s company profile included a logo that read “Greggs. Providing s*** to scum for over 70 years.”
The image was sourced from uncyclopedia.wikia.com, a parody of Wikipedia, and its appearance was due to a glitch in Google's algorithms.
However, following a series of tweets between the companies, the logo was deleted from Greggs' profile.
Greggs is Britain’s biggest bakery chain and has almost 2,000 stores across the country. It was founded in 1939.
The company is renowned for its pasties and sausage rolls, but is trying to take on sandwich shops and supermarkets with a healthier range of food. It has just changed its logo to "Always fresh. Always tasty."
Figures from Greggs last month showed that sales are improving in 2014 after a revamp of the company's stores.
Greggs, which has more stores in the UK than McDonald's, endured a difficult 2013 as increasing numbers of British shoppers turned to coffee shops such as Costa instead of the bakery chain.
In response, Roger Whiteside, who became chief executive last year, has introduced more seating in stores, expanded Greggs' range of food, and improved its coffee.
Greggs has also introduced 15 new low-calorie sandwiches, such as cajun chicken in flatbread, which are already accounting for £1m of sales a week. The sandwich range includes a great number of products below 400 calories and are called 'Balanced Choice'.
This represents a notable evolution for the Newcastle-based company that successfully forced George Osborne, the Chancellor, into a U-turn over his so-called "pasty tax".
Richard Hutton, finance director, said: "I don't think this is revolution, but Greggs has always responded progressively to changing eating habits.
"We hope the brand has a broader appeal as a result of some on these things."
Although Greggs has introduced new products, its sausage rolls and pasties - which are cooked within stores - still account for roughly a third of sales. Greggs generates £100m a year from sausage roll sales.