Nokia launches new flagship Lumia 830
Nokia has launched its latest bid to wrest attention away from iPhones and Android devices with its first “affordable flagship” phone, the Lumia 830.
The new 5-inch Windows phone will cost €330 without an operator contract, half the price of an iPhone 5S or Samsung Galaxy S5.
It features a quadcore processor and 16GB of storage space.
However the phone, which was announced this morning at the Berlin-based electronics show IFA, cuts some corners compared to its pricier rivals. Although Nokia is claiming little difference in quality, its 10 megapixel camera does not have the firepower of 21-megapixel rivals such as Sony’s Xperia Z3.
It also sticks with a modest 1GB of Ram muscle-power, compared to 3GB for most high end models.
The Windows 8.1 handset comes with Microsoft software such as Office, OneDrive and Cortana.
It also features Nokia’s ‘wireless charging’ system, which requires a charging ‘plate’. Nokia has added some features related to the wireless transfer technology Near Field Communications.
The phone will also come in a range of colours.
Recent industry figures show that Windows phones are struggling in comparison to Android rivals. In Ireland, Windows smartphones are believed to have a market share of around 10pc, while the majority of phones sold here are Android devices made by Samsung, HTC, Sony, Huawei or LG.