Sunday 20 October 2019

Keywords buys social gaming cloud firm

Keywords Studios CEO Andrew Day
Keywords Studios CEO Andrew Day
Ellie Donnelly

Ellie Donnelly

Irish video-game company Keywords Studios has acquired GetSocial, a cloud-based software platform.

Financial details of the acquisition were not disclosed. However, it is believed GetSocial is loss-making as it is in a development phase, with an expectation of it breaking even some time next year.

"We believe this acquisition will add a new layer to Keywords' engineering and marketing service teams [and] we reiterate our 'outperform' rating," said Davy Stockbrokers analyst Joe Quinn.

The Hague-based company provides a suite of functions which enable games developers to manage all social interactions between their game, their players and their friends' networks.

It works with Android, iOS and Unity apps, and supports interactions on most social media and messaging platforms including Facebook, Instagram, WhatsApp, Telegram, Line, Kakao, Viber, and Hangouts.

GetSocial clients include mobile game companies such as Ubisoft Mobile Games and Sega. The company's team of 12 engineers led by CEO Jeroen Bouman and chief operating officer and founder Viral Patel are all joining Keywords.

Keywords CEO Andrew Day said: "[The acquisition] extends our technology base further, bringing to Keywords a leading-edge capability built around the social interactions of players in games, which we hope to promote more widely and develop further."

In a trading update last month Keywords said it expects full year revenues for 2018 to be "at least" €250m, up from €151.4m in 2017.

Irish Independent

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