Monday 23 April 2018

Irish consumers wary of buying online when in public wifi areas

Deloitte found that 53pc of consumers control their privacy settings
Deloitte found that 53pc of consumers control their privacy settings
Michael Cogley

Michael Cogley

Nine out of ten of Irish consumers are not comfortable entering card details and making payments on public wifi, such as in cafés or on trains, according to a new survey from Deloitte.

Financial services firm Deloitte interviewed 1,000 Irish consumers about online buying.

According to the 'Deloitte Consumer Review - Navigating Cyber Risks', half of all consumers would cease business with a store altogether if their bank details were compromised by a cyber attack on that store.

Deloitte partner David Hearn said now that businesses are storing more information about their customers they are at greater risk of a cyber attack.

"While consumers are alert to these dangers, they are distrustful of how organisations protect and use their personal information.

"Consumers want more control over their data privacy and would like businesses to provide them with better tools to protect themselves online," he said.

Deloitte found that 53pc of consumers control their privacy settings while 42pc understand how to control the level of data or information available about them. Over three-quarters of consumers want businesses held responsible for the security of their user data. Deloitte cyber and IT forensic lead Jacky Fox said consumers are alert to the risks of cyber crime, which poses a challenge for firms.

"On the one hand, businesses can gain a competitive advantage by reassuring consumers about how their personal data is collected, stored and used,.

"On the other hand, the more information that businesses collect, the more attractive that data becomes to cyber criminals, increasing the risk that the business may be subject to a cyber attack," Ms Fox said.

Under a third of those surveyed felt their mobile phone was as secure as their laptop, with 52pc saying they feel comfortable checking their balance on a mobile device.

Irish Independent

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