Tuesday 17 September 2019

Irish businesses warned mobile websites are too slow

Load time: Shoppers will leave sites if they don’t load fast enough
Load time: Shoppers will leave sites if they don’t load fast enough
Gavin McLoughlin

Gavin McLoughlin

Irish businesses have been warned their mobile websites are too slow, potentially costing them smartphone shoppers' money.

A new report said pages on the average mobile e-commerce site here took 10.35 seconds to load - much longer than the 3 seconds which is seen as the industry standard.

The report was compiled by Agent Digital, an agency which provides web design and search engine optimisation services to companies.

Managing director Kevin Meaney said companies could be missing out on business because shoppers will leave a website if it takes too long to load. "Google has for years aimed to load its pages in under half a second, and regards two seconds as the e-commerce threshold. As long ago as 2012, Google was describing loading times of five seconds as an eternity in a world where fractions of seconds count," he said.

The report surveyed 1,000 Irish mobile websites - pages loaded in an internet browser on a smartphone rather than a dedicated app.

It used a Google tool designed to measure website speed specifically, meaning the results weren't distorted by the speed of the internet connection itself.

"It was important for us to create this speed report to highlight the issue to Irish businesses. Many Irish brands are simply not aware their websites are too slow.

"Once the issue is highlighted, it can be quickly addressed through effective website speed optimisation techniques," Mr Meaney said.

He said some of the things companies can do to make websites load more quickly include making sure pictures aren't any bigger than necessary and removing any superfluous lines of code used in the website's design.

The research found Irish mobile websites in the professional services sector had the fastest average page-loading time at 4.95 seconds.

Websites in the energy sector were second on 6.08 seconds while financial services came in at 6.45 seconds.

Irish Independent

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