HTC looks to new phone to challenge Apple and rescue ailing market share
Smartphone maker HTC hopes to reverse its recent global decline with the launch of a flagship phone, the 5.2-inch HTC 10.
The new handset, which features a better camera, more power and stronger battery life, comes at a critical time for the company, which has been gradually losing market share for the last five years. From once being the dominant Android phone on the Irish market, HTC has fallen outside the top 10 smartphone manufacturers with just 1pc of the global handset market.
Recent models, including the One M8 and M9, were criticised for lacking significant new features or design innovation.
HTC is hoping that the phone's tweaked design and extra power will help attract once-loyal customers back to the brand. The HTC 10 phone, which costs €699 sim-free, has invested heavily in a new camera system, 'high resolution' 24-bit audio and stereo speakers.
It also has a 3,000mAh battery to help improve battery life and it comes with a USB C connection for faster data transfers and charging.
HTC says that 30 minutes of charging powers the phone to 50pc battery strength. There's also a slot for an SD memory card to augment its onboard 32GB of storage.
The phone's screen is at the upper end of the market, with 564 pixels per inch and a full-HD resolution.
HTC has also ditched some of the 'bloatware' apps that came on previous phones.