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Google treats staff to festival weekend


The entrance to last week’s Google bash

The entrance to last week’s Google bash

The entrance to last week’s Google bash

Google has thrown a vast music festival-themed party to reward its Irish staff, with a budget thought to exceed €100,000.

The technology company created its own music festival and funfair on the grounds of Dublin's Old Belvedere Rugby Club last weekend, complete with multiple stages and an impressive line-up, full-sized Big Top tents, amusement rides and a giant dragon.

Acts like Booka Brass Band entertained music-lovers while other attendees swung on the on-site chairoplane or showed off their moves in a "dance-off ring". The event was put together by Verve Live Marketing.

Google employs around 5,000 people in Ireland, including contractors.

Ireland's technology companies are providing employees with increasingly lavish and creative incentives in a market where there are too many jobs and too little skilled staff.

Apple, Facebook and Google all offer Irish staff free food, in-house doctors and sophisticated gyms.

They brought us the most famous search engine in the world but Google's latest project, Sidewalk Labs, aims to make our cities more efficient. .

Smaller companies with more modest budgets such as AirBnB and Irish-born Ding lure staff with super-stylish offices and in-house bars and coffee hubs.

Donald Fitzmaurice of digital marketing company Brandtone, told the Sunday Independent there is a "war on talent" in the technology community at present.

Last year, a study found that a shortage of skilled technical staff poses a real threat to the long-term future of the sector.

Sunday Indo Business