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Facebook turns tide in Ireland as over-40s flock to social media giant

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Gains: Taoiseach Leo Varadkar has seen a spike in social media followers

Gains: Taoiseach Leo Varadkar has seen a spike in social media followers

REUTERS

Gains: Taoiseach Leo Varadkar has seen a spike in social media followers

Facebook has seen a turnaround in usage in Ireland, while Taoiseach Leo Varadkar has seen his social media numbers skyrocket during the coronavirus lockdown, a report claims.

Figures researched by Mulley Communications indicate that Facebook's decline has been reversed, with an additional 100,000 users since September, halting a trend that had seen the social media giant lose 300,000 between January and September of last year.

The company's strongest usage gains here are among users between 40 and 50, with all demographics over 40 increasing their engagement. However, it is also holding steady among younger users, with 1.2 million people between 13 and 35 still on the service.