Tuesday 21 August 2018

Facebook to improve privacy controls for users

Facebook COO Sheryl Sandberg has vowed to make adjusting privacy settings easier
Facebook COO Sheryl Sandberg has vowed to make adjusting privacy settings easier
Stock image
Adrian Weckler

Adrian Weckler

Facebook make it easier for its more than 2 billion users to manage their own data in response to a tough new EU law that comes into force in May, chief operating officer Sheryl Sandberg has said.

"We're rolling out a new privacy centre globally that will put the core privacy settings for Facebook in one place and make it much easier for people to manage their data," Ms Sandberg said at a Facebook event in Brussels.

The General Data Protection Regulation (GDPR) is the biggest overhaul of personal data privacy rules since the birth of the internet and aims to give EU citizens more control over their information and how firms use it. Companies found to be in breach of the law face a maximum penalty of 4pc of global annual turnover or €20m, whichever is greater.

"Our apps have long been focused on giving people transparency and control and this gives us a very good foundation to meet all the requirements of the GDPR and to spur us on to continue investing in products and in educational tools to protect privacy," Sandberg said.

Industries collecting large amount of customer data - from technology companies to insurers and banks - will be affected.

Facebook's use of customer data and tracking of people's online activities has already come under investigation from several EU data-protection authorities.

Sandberg said Facebook had not done enough to stop the abuse of its platform and would double the number of people working on safety and security to 20,000 by the end of the year.

The EU has put internet companies on notice that it will legislate if they do not do a better job of self-policing their services for extremist propaganda, hate speech and other abuses.

Facebook - which has been criticised for failing to stop Russian-based operatives using its platform to meddle in the 2016 US presidential elections - is focusing on disrupting the economic incentives to spread fake news, Sandberg said.

Moscow denies any interference in the US election.

"People write these headlines to get clicks to make money," she said. "So if we can prevent people from being part of our ad networks, prevent people from advertising and take away the financial incentive, that is one of the strongest things we can do against false news, and we are very focused on this."

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