Wednesday 21 August 2019

Ex-head of Garda PR lands top Twitter job

Twitter is retaining its place as the heartbeat of sporting social media chatter
Twitter is retaining its place as the heartbeat of sporting social media chatter
Adrian Weckler

Adrian Weckler

A FORMER head of Garda public relations has been announced as the new boss of Twitter in Ireland.

Sinéad McSweeney's appointment as managing director for the social network's Irish operations was confirmed less than two weeks after former RTE news journalist Mark Little stepped down from the role.

Ms McSweeney will keep her current job as Twitter's vice-president of public policy and communications in Europe, the Middle East and Africa. She has worked for the tech company in Dublin since 2012. Before that, Ms McSweeney was director of communications for An Garda Síochána for five years, a position she held after spending three years as director of media and public relations for the Police Service of Northern Ireland.

From 1996 to 2004, Ms McSweeney held a range of political advisory positions in the Irish government including as special adviser to the Minister for Justice and at the Attorney General's Office.

From Midleton in Co Cork, she studied law at University College Cork and qualified as a barrister in 1993. She began her working life as a parliamentary transcriber in the Dáil debates unit of the Houses of the Oireachtas.

"I am delighted to take on the role of MD of Twitter in Ireland," said Ms McSweeney. "Having been one of the first members of the Twitter team in Ireland, I have watched the office grow and its people develop over the past four-and-half years. The challenge of leading this great group of people through the next phase is one that I am excited to embrace."

The company's San Francisco- based chief operating officer, Anthony Noto, announced the decision on the social platform yesterday.

"I have had the pleasure of working with Sinéad since I joined Twitter and I have seen first hand how she exemplifies Twitter's culture and leadership," said Mr Noto.

"She will bring this wealth of experience to the role of managing director of our EMEA headquarters in Dublin and I have no doubt that she will be an inspirational leader for the team."

Ms McSweeney succeeds Mark Little, who stepped down just six months after taking the top job. Following a company-wide restructuring plan and the announcement of over 300 layoffs, Mr Little said it was time to move on. Twitter employs over 200 people in Dublin.

Irish Independent

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