Europe-US Privacy Shield comes into force
Companies are now able to sign up to new rules governing transatlantic data transfers.
The European Commission said that, as of yesterday, firms are able to sign up to the Privacy Shield, with the US Department of Commerce then able to verify that their privacy policies comply with the data protection standards required by the new rules.
Vera Jourová, the EU's Commissioner for Justice, Consumers and Gender Equality, said Privacy Shield protects the fundamental rights of Europeans and ensures legal certainty for businesses.
"The Privacy Shield ensures easier redress for individuals in case of any complaints. I am therefore confident that the Privacy Shield will restore the trust of Europeans in the way their personal data are transferred across the Atlantic and processed by companies there," she said.
The previous such data transfer framework, Safe Harbour, was struck down by the EU's top court last October on the grounds that it allowed US agents too much access to Europeans' data.