Tuesday 21 January 2020

Eir to withdraw €10 GoMo monthly offer in January after hitting 100,000 customers

Brionan Kennedy, Blathnaid Treacy and Caroline Lynch at the GoMo launch
kobpix/NO FEE
Brionan Kennedy, Blathnaid Treacy and Caroline Lynch at the GoMo launch kobpix/NO FEE
Ready to GoMo: Brionan Kennedy, Blathnaid Treacy and Caroline Lynch at the launch of the new mobile service
Service: Blathnaid Treacy helped launch the new GoMo operator. Photo: Kyran O'Brien
Adrian Weckler

Adrian Weckler

GoMo, Eir’s ‘no frills’ mobile service, is to cut off its €10 new signup deal after attracting 100,000 customers, the operator says.

The service, which was launched two months ago offering 80GB of data, all calls and texts for a tenner, will raise the price for new signups in early January.
Existing customers will keep the €10 monthly tariff. Eir executives have not yet said what they will charge for customers who sign up after January 8th.
100,000 customers is 2pc of the Irish mobile market, an unprecedented growth rate from a telecoms operator.
Eir has promised that any customers who signed up to the initial €10 monthly tariff will get to stay on that rate “for life”.
However, the service has suffered some technical issues with the porting of phone numbers from rival operators. A spokesman for the company put this down to high demand and teething problems, saying that the issues had mostly been resolved.
80GB of monthly data is a relatively high level compared to rivals in the Irish market.

GoMo “will have exceeded 100,000 customers by Christmas, so will end its introductory offer to customers at the end of the holiday season on January 8th 2020,” said a company statement. ”This will be the last date that customers can sign up to enjoy all calls, all texts and all data for a guaranteed price of only €9.99 a month.”
Despite being a different brand with a standalone billing system, GoMo is a division of Eir instead of being setup as a ‘virtual operator’ in regulatory terms. That means that GoMo’s customer numbers are likely to be reported as part of the group’s overall figures, making verification of the 100,000 figure a little less straightforward.
Eir has not said when, or if, GoMo will benefit from Eir Mobile’s 5G network at any point soon.

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