A NUMBER of Irish companies will make announcements or demonstrate their technology at the world's biggest tech trade event, the Consumer Electronics Show (CES) in Las Vegas.
The Irish presence at the event, which kicks off tomorrow, is being led by Dublin-based Cubic Telecom.
The company, run by Barry Napier, is showcasing its 4G LTE connectivity for cars. This facilitates always-on 'infotainment' and internet access in vehicles. It currently has deals in place with Audi and other car manufacturers.
Cork-based Hax, which is owned by the SOSV investment fund founded by Irish-American technology investor Sean O'Sullivan, is also active at the show. The firm focuses on helping companies to manufacture products in the Chinese province of Shenzhen.
Dublin-based Logograb, which focuses on logo-recognition technology, also has a stand at the event.
CES is expected to see over 150,000 executives, buyers and media pass through its doors this week.
Top themes this year include car automation, artificial intelligence, 5G and wireless audio. So-called '8K' televisions are also expected to be introduced at twice the resolution of current '4K' ultra high definition TV sets.
Robotics is also set to be a big theme this year, with advances in artificial intelligence and voice technology systems driving greater functionality in droids and machines from vacuum cleaners to home healthcare robots.
Smart home technology is one of the most invested technologies from large electronics companies at CES, with internet-connected kitchen appliances such as refrigerators, coffee-makers and washing machines on display. Smart home gadgets are considered to have higher profit margins than more established products such as televisions or mobile phones, as there is less established competition in the nascent sector.
The once-prominent tech products of laptops and tablets have a much-reduced presence at CES, falling victim to the success of large smartphones. For the same reasons, Microsoft and Intel also have a reduced presence at the event.
The main absence is Apple, which does not demonstrate its products at non-Apple events.
However, most of its rivals are at CES, including Samsung, LG, Sony and dozens of Chinese manufacturers.
While Sony may announce a new Xperia handset, smartphone companies save their biggest announcements for Mobile World Congress in February.