Tuesday 17 September 2019

Canon launches new cameras in face of flagging industry sales


Launch: Canon has unveiled details of its Eos 90D camera
Launch: Canon has unveiled details of its Eos 90D camera
Adrian Weckler

Adrian Weckler

Canon has unveiled two new cameras as it battles to keep mainstream consumers interested in larger photographic devices.

The Eos 90D and the Eos M6 Mark II will go on sale in Ireland as market figures show camera sales declining at 30pc year-on-year.

The larger 90D is likely to be one of Canon's last high-end DSLR models to sport a 'cropped' APS-C sensor.

Aimed at advanced amateurs, the camera has two multi-controlled joysticks on the rear, faster frames-per-second shooting ability, and a higher-megapixel (32.5) sensor.

It also has eye-detection autofocus and up to one 16,000th of a second. For videographers, the camera has a new 4K video-recording mode, and jacks for both a microphone and headphones.

It also comes with a much longer battery life than the 80D model it replaces, at 1,300 Cipa-rated shots.

Meanwhile, Canon's Eos M6 Mark II is a smaller, mirrorless model that incorporates the same new 32.5-megapixel sensor as the larger 90D.

Due to its mirrorless technology, it can shoot at up to 30 frames per second with autofocus tracking.

It also has the option to switch between manual and autofocus modes on the rear of the camera, a sign of Canon's ambition to position the model alongside artisan rival devices such as Fujifilm's X-100 series, which is favoured for street photography.

An external electronic viewfinder accessory comes with the camera when purchased as part of a 15-45mm kit option, although not with the camera body if bought separately.

Signalling its increased focus on mirrorless versions of its 'full-frame' DSLR cameras, Canon also unveiled two new RF lenses for its 'R' models, a 15-35mm f2.8 lens and a 24-70mm f2.8 lens. Both come with image stabilisation.

Canon's new models come after rival Panasonic announced its new Lumix S1H, a full-frame model specialising in video recording, with 6K resolution and image stabilisation. Panasonic is part of a newly formed 'L-Mount Alliance' that also involves Leica and Sigma.

However, major camera manufacturers are facing increasing sales difficulties as mainstream consumers continue to switch over to smartphones as a primary camera option.

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