Tuesday 17 September 2019

Apple preparing ‘host of hardware upgrades’ ahead of holiday season

Mark Gurman and Debby Wu

Apple is readying a clutch of new hardware for the coming weeks and months, including ‘Pro’ iPhones, upgrades to iPads and its largest laptop in years.

The Cupertino, California-based technology giant is planning to announce three new iPhones at an event next month, according to people familiar with the situation.

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The handsets will likely go on sale in September, contributing to fiscal fourth-quarter sales.

But the real test will come in the crucial holiday season.

That is when the company is banking on a combination of new hardware, software and services to drive revenue higher, following a huge miss at the end of last year.

Also coming in 2019 are refreshed versions of the iPad Pro, with upgraded cameras and faster chips; an entry-level iPad, with a larger screen; new versions of the Apple Watch; and the first revamp to the MacBook Pro laptop in three years, the people said.

Updates to key audio accessories, including AirPods and the HomePod speaker, are in the works too, the people added.

They asked not to be identified discussing private plans.

An Apple spokeswoman declined to comment on the claims.

Beyond these unannounced products, Apple is gearing up to launch a refreshed Mac Pro and its accompanying monitor, iPhone, iPad, Apple TV, Mac and Apple Watch software updates, as well as its Apple TV+ video and Apple Arcade gaming subscription services.

Bloomberg

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