Tuesday 16 July 2019

Apple feels the pinch from slowing sales of its flagship iPhone

Apple chief executive Tim Cook. Photo: PA
Apple chief executive Tim Cook. Photo: PA

Jamie Harris

Apple has reported a decline in both revenue and profits in its latest quarterly financial results, as the company was hit by slowing demand for its star product, the iPhone.

The results showed a 15pc fall in sales of the iPhone in the three months ending to December 29, diving from $61.1bn in 2017, down to $51.9bn a year later.

Mac, iPad and the Wearables, Home and Accessories category all experienced an increase in net sales, but the most notable growth came from Apple's services - which includes its Apple Music streaming platform, the App Store, iCloud storage and Apple Pay - jumping 19pc, from $9.1bn to $10.9bn year-on-year.

However, combined, the hole left by weak iPhone sales resulted in a total drop to $84.3bn, versus $88.2bn 12 months prior.

Profits also fell slightly to $19.9bn, compared to $20.1bn previously.

"While it was disappointing to miss our revenue guidance, we manage Apple for the long term, and this quarter's results demonstrate that the underlying strength of our business runs deep and wide," said Tim Cook, Apple's chief executive.

"Our active installed base of devices reached an all-time high of 1.4 billion in the first quarter, growing in each of our geographic segments. That's a great testament to the loyalty of our customers."

The results come after Apple issued a rare warning to investors at the beginning of the month, cutting its sales forecast due to a slump in iPhone sales in China.

Tuesday's results reflected the economic slowdown in China, with sales in the country down sharply compared to any other region.

Irish Independent

Also in Business