App intended to offer 'unified TV experience' for Apple TV viewers
Apple's live event also saw the technology giant unveil a new app for Apple TV that it says offers a "unified TV experience".
Called TV, the app will also work across iPhone and iPad as well, and enables users to search for TV shows and movies from their iTunes library as well as other apps. The app includes a Watch Now section where all a user's available content is displayed, and is able to start streaming from within out video apps.
The new app does not support popular streaming service, Netflix.
Apple's Eddy Cue said of the update: "Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television.
"The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place."
As well as the new TV app, Apple also revealed a new partnership with Twitter that will enable Apple TV users in the US to see social media streams alongside sporting events as they are happening live.
A new feature using Siri, Apple's voice-powered assistant was also announced. Called Live tune-in, it can find live news and sport based on a single voice command - taking users directly to the stream and relevant app once prompted.