A new award-winning app, Onavo, claims it can cut people’s mobile phone bills by shrinking their data usage.
Onavo, which is currently free and available only for the iPhone 4 or 3GS, works by compressing all data usage from all other apps, allowing users to “double or even triple their existing data plan” while abroad and at home, according to Guy Rosen, the app’s co-founder.
“Mobile data doesn’t come for free,” said Rosen, co-founder and chief executive, Onavo.
“At home and abroad iPhone users must put up with capped or metered data plans. Travellers are hit the hardest, with data roaming costs effectively turning most smartphones into dumb phones.
"Onavo gives you the confidence to use your iPhone without being held back by data costs. It’s a no brainer – it simply saves you money. We believe Onavo will become a must-have travel and utility app for any iPhone user.”
The app works in the background of the phone and should help users gain control of their data usage and understand which apps are costing them the most data.
Onavo provides a detailed monthly data usage report to each users and recently won both the ‘Best Mobile Start-Up’ and the ‘People’s Choice’ awards at The NextWeb Startup Rally 2011.
It currently only works for those phones using iOS 4.0 and will soon launch on the iPad and Android devices.
Onavo also only supports downloaded data at the moment and no media streaming or voice over IP apps, such as YouTube or Skype – but hopes to amend this soon in the next release of the app.