Wednesday 21 March 2018

Networks for business: Use pictures - they speak 1,000 words

Paul O'Mahony

Using visuals in your social media posts is an important way for brands to make themselves stand out in the face of competition.

Well-designed and laid- out images are appealing, and draw in an audience. It's a quick way for brands to transmit information which can readily be absorbed by an audience.

It has been reported that people are twice as likely to 'like' photos on Facebook, compared to text updates – and there is a massive 37 per cent increase in engagement when Facebook posts include photographs.

Google+ recognised the importance of visuals in May when it changed the layout of its pages to be more similar to Pinterest. Google+ also offers a photo search filter highlighting the importance of using images on its site and the value they can bring to a company advertising through the site.

Using images and infographics in blogs are commonly used as a way to draw in the reader and demonstrate interesting pieces of information or facts in a visually appealing manner, helping to make them more memorable.

Never forget this golden rule: it has been found that content containing compelling images attracts 94 per cent more views than content displayed without images.

Sunday Independent

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