Tuesday 20 February 2018

Networks for business: Master the art of retweeting

Ever since Twitter introduced the option for users to "favourite" a tweet, many people have struggled to receive "retweets" (RTs).

Retweeting, in brief, is the process whereby someone shares your tweet with all of their followers, meaning your tweet gets seen by potentially thousands more Twitter users – which is great for business!

Here are some quick tips to help with getting more RTs.

1. Ask for RTs. If you don't ask, you won't receive.

2. Use the word "retweet" when you are requesting one. Studies have shown that spelling out the word rather than writing 'RT' improves the chances of sharing by around 23 times.

3. Keep your tweet much shorter than the allowable 140 characters, as this enables people to add their own take on your message.

4. Keep the tweet content interesting and/or entertaining. Although this sounds obvious, it is the best way to get shared.

5. Time your tweets well. Use tools such as Tweriod to assist you in finding the best time to tweet to your audience to maximise the possibilities of engagement.

6. Do unto others! Yes, if you want to get retweeted regularly, do it yourself – especially to your most influential followers' tweets.

Sunday Independent

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