Business Technology

Thursday 18 January 2018

Networks for business: LinkedIn looks to cash in on info

Paul O'Mahony

IT has taken some time, but LinkedIn has finally released its "Sponsored Updates" to the general public.

With three million company pages now on LinkedIn, they have decided it's time to cash in. Used correctly, your company can too.

Sponsored updates enable companies who have set up a LinkedIn company page and an advertising account to promote themselves in front of any LinkedIn users regardless of whether they follow your page.

These updates look like regular posts, except that they are labelled "Sponsored" and allow viewers to like, comment and share the updates, as well as follow the company. LinkedIn itself calls it "content marketing in the world's only professional feed".

The major benefit to advertising with LinkedIn is the information it already has on each user, helping you target your posts not only by location but by industry, company size and job position, which enables a company to target specific professionals.

Using these ads correctly should result in increasing your brand awareness, attracting quality leads and building relationships with professionals.

To get started, go to You can also find helpful videos on using the process at

Sunday Independent

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