Wednesday 22 November 2017

NETWORKS FOR BUSINESS FACEBOOK GETS THE HASHTAG HABIT

Paul O'Mahony

HOT on the heels of Google +, the Facebook side has officially introduced the "hashtag".

In case you are one of the many people out there who see the symbol "#" followed by a word or a phrase used widely in the media and have no idea what it means, it simply is used as a prefix for a topic of discussion that is popular at the time.

For example, today the hashtag "#FathersDay" will certainly be trending on Twitter and Facebook.

In doing this, Facebook has once again added another Twitter feature having recently changed their "subscribe" option to "follow" bringing the two networks even closer in functionality.

So how does this new Facebook hashtag function?

It allows you to click on a hashtag and view all the recent posts of pages you like or friends of yours into one convenient stream.

Here lies its major downfall. Unlike Twitter, you do not see every Facebook user and page discussing the hashtag which means you do not have access to the entire Facebook stream with your post, at least for now.

Given the potential power of this however, it probably won't be long before Facebook allows you to "sponsor" hashtags to take advantage of this.

Irish Independent

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