Wednesday 29 January 2020

Networks for business: controlled and snappy messaging

Paul O'Mahony

SNAPCHAT is a photo messaging app which allows people to connect with friends through sending instant photos or videos, which automatically self-destruct after a few seconds.

The app, which has seen a significant rise in its use, now sees as many as 350m photo uploads daily – a number which rivals Facebook. Metrics like that lead us to ask if this activity can be channelled into a form of social media mobile marketing for brands. Yes, certainly it can.

Snapchat is extremely popular as a social media network among the younger generations, especially teenagers. For companies who target this age profile, this can serve as a great tool to add to your current social media campaigns.

Snapchat is as a more private way of messaging your friends – with users selecting only a particular friend or group of friends to send the image to and receiving messages from only their friends. This means that messages received from brands currently has a "special personal" impact.

MTV and Taco Bell are using Snapchat extensively to promote their brand. As a bonus, the disappearance of posts within seconds adds greatly to the appeal of firms that don't need to worry about the long-term effects of a marketing campaign gone wrong.

Sunday Independent

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