More than a third of people plan to buy an iPhone 5 despite not knowing anything about it, a new survey has found.
The highly anticipated new iPhone, which is expected out in September later this year, has already piqued the interest of 35 per cent of consumers, despite Apple having yet to release any information.
The study, carried about by Price Grabber, a division of Experian (the credit check company), polled 2,852 US consumers and found out that 51 per cent of people will buy the phone within 12 months of its release.
The research also found that the majority of consumers wanted a better battery life, while 55 per cent were looking for a cheaper price tag.
Graham Jones, a spokesman for PriceGrabber, said: "Our survey data confirms the strong following Apple has built around its iPhone, with more than one-third of consumers planning to upgrade to the latest model only a little over a year following the release of the iPhone 4.
"Anticipation and brand loyalty are certainly high, but in today's 24/7 work culture and uncertain economic environment, consumers are cautious to look for a reasonably priced phone that will perform optimally over an extended time period."