Missed Apple's big launch? Here's the whole thing in 107 seconds
Showmanship and design have become two of Apple's favourite things over the years. Every 12 months the world's media are invited to Cupertino to have a look at what Apple's boffins have come up with.
This time round it was the iPhone 7. The new phone sports new colours, a better screen and battery, and, controversially, no headphone jack.
The announcement also included a new iteration of the Apple Watch and a brand new product called AirPods, the company's new wireless earphones.
Nonetheless it was a jam-packed affair so luckily they've managed to ram it all into a 107 second video, check it out below.