Wednesday 18 September 2019

Millennials and Gen Z 'communicate digitally more than in real life'

Stock photo
Stock photo

Aatif Sulleyman

The majority of millennials and Generation Z communicate digitally more than they do in person, a new report claims.

The report adds that young people in the UK and US are particularly reliant on phones and apps, and that messaging is far more popular than calling.

According to the researchers, the findings show that “the smartphone has truly become an extension of [young people’s] hands”.

The report, which was commissioned by technology company Live Person, found that 65pc of millennials and Generation Z interact with each other digitally more than they do in the real world.

The figures are even more stark in the UK (74.4pc) and US (73.7pc).

Though definitions vary, millennials (also known as Generation Y) are often classified as people who were born between 1981 and 1995, and Generation Z comprises people born between 1995 and 2010.

When asked to choose between their handset’s phone app and messaging app, 69.4pc of respondents picked the messaging app. Once again, these figures were higher than average for phone users in the UK (73pc) and US (73.4pc).

Furthermore, 70.1pc of the people surveyed said they sleep with their phone within arm's reach, 64.5pc said they take their phone to the bathroom with them, and 52.2pc said they check their phone if they wake up briefly during the night.

41.6pc of respondents also considered it acceptable to text at a family dinner, and 27.7pc thought it was fine to text during an in-person conversation.

61.8pc also said they would rather leave their wallet at home instead of their phone, and 69.5pc said they can imagine a future where all purchases are made online.

“We wanted to look more closely at the younger consumer audience, across different countries, and in more depth than the well-known trope that young people love their smartphones,” said Rurik Bradbury, the global head of communications and research at LivePerson.

“What we see in the research data is the phone truly becoming an extension of the self, and the platforms and apps within it — digital life — occupying more than their offline interactions.”

The survey, which was conducted from 1-11 September 2017, involved 4,013 consumers aged 18-34 from the US, UK, Australia, Germany, France and Japan.

Independent News Service

Also in Business