Business Technology

Friday 23 February 2018

Microsoft's Bing launches deals service

Microsoft's Bing
Microsoft's Bing

Shane Richmond

Microsoft has become the latest company to join the mobile deals trend, announcing a deals service for its Bing search engine.

The company announced the service, which is available only in the US, on the Bing blog yesterday.

The post said that Bing deals will launch with “more than 200,000 unique offers in over 14,000 cities and towns across the US”.

Bing deals are not being sold by Microsoft itself but are the result of a partnership with The Dealmap, US-based website that aggregates deals from a range of sources including high profile services like Groupon and Living Social.

Stefan Weitz, Bing’s director, told the Paidcontent blog: “Instead of creating our own program and starting from scratch, we’re looking for opportunities where [it] makes sense, for us and the consumer, to partner with leading industry experts.”

Location-based deals have grown in popularity over the last year or so, following the rise of location-based social networks such as Foursquare and Gowalla.

Facebook added local deals to its Facebook Places service in the US last year and brought the service to Britain earlier this year.

Even the New York Times has announced its own deals service, delivering offers from its advertisers to subscribers.

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