| 10°C Dublin

Microsoft takes mick out of Mac in ad promoting Windows 8 tablet

MICROSOFT has released a new Windows 8 tablet ad and has used the opportunity to highlight some of the iPad’s shortcomings.

It depicts the ASUS VivoTab Smart table as a strong machine suitable to productivity – implying that the iPad is a ‘lighter’ version geared towards entertainment.

The ad, entitled"Less Talking, More Doing," places an iPad next to the VivoTab Smart, showing off the latter’s capabilities and its built-in office apps.

A Siri voiceover highlights that the iPad does not support multiple windows at once and also does not offer Microsoft Office apps. "I'm sorry, I can only do one thing at a time," Siri says

"I guess PowerPoint isn't one of those things."

Online Editors