Business Technology

Tuesday 16 July 2019

Microsoft launches high-end 28-inch touchscreen PC Surface Studio 2 in Ireland

Adrian Weckler

Adrian Weckler

Microsoft has launched its 28-inch touchscreen PC, the Surface Studio 2, into the Irish market.

The high-end PC ‘flattens’ to a near-horizontal position thanks to a special hinge. It is being positioned as a high-end computer for designers, artists and graphic professionals.

The Studio doesn’t come cheap, however, starting at €4,149.

The release is an expansion of Microsoft’s hardware strategy. The company, previously best known for software and operating systems, has established a solid PC and laptop range, mostly through its Surface Pro lineof touchscreen ‘convertible’ laptops.

The new Studio 2 PC comes with gigabit Ethernet, either 16GB or 32GB of Ram and either 1TB or 2TB of SSD storage. It also has a quad core Core i7 processor and its 28-inch touchscreen has a 4500 x 3000 resolution.

It has four USB 3 (type A) ports and one USB-C port.

Microsoft has also launched its new Surface headphones (€380) into the Irish market. The overhead noise-cancelling headphones use eight microphones to neutralise external sources of noise and are adjustable. Whilethey have Microsoft’s voice assistant Cortana built in, the company says that this is a US-only feature for now.

Microsoft will be hoping to challenge Bose and Sony, which dominate the €200-plus noise-cancelling headphone market in Ireland and Europe.

The new hardware launches come soon after Microsoft’s global product director, Panos Panay, gave an exclusive interview to where he affirmed that that hardware is now “core” to what the company is and does.

“It's not just a core part of our strategy and at the center of Microsoft, it's also a core part of how we build products at Microsoft,” he said. “It’s important that that resonates. It’s important for me to say it.”

He told that the Surface line is here ”for the long run”.

“Yes, one hundred percent. Without hesitation. I think if you asked me five years ago, we were still learning. We were still trying to figure out what hardware should do to bring software to life. But now it's notjust a core part of the strategy.”

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