Thursday 26 April 2018

Microsoft goes for Apple in new product blitz

Lindsey Matese introduces the Microsoft Band 2. Photo: Andrew Burton/Getty Images
Lindsey Matese introduces the Microsoft Band 2. Photo: Andrew Burton/Getty Images

Microsoft has launched a plethora of new products in a bid to get closer to Apple's business hardware model. The software giant unveiled ts first-ever laptop, called the Surface Book. The machinie has a detachable screen, allowing it to be used like a tablet and a battery that can last up to 12 hours. Microsoft claims that the 13-inch laptop, which will cost over €1,500 in Ireland, is twice as fast as Apple's Macbook Pro.

The company also announced its latest tablet hybrid device, the Surface Pro 4, which will cost over €1,000 with a keyboard accessory.

A number of phones were also launched, including the Lumia 950 and 950 XL models, which have two antennas to improve signal detection. The company also introduced a lower-end Lumia 550 model for €150.

Microsoft also showed off its "mixed reality" games project in a HoloLens demonstration that uses holographic weapons. The company said it would deliver a development kit for the device to Windows 10 developers next year, priced at over €3,000. Microsoft also unveiled a new version of its Band fitness device for the wrist, to analyse health, fitness and sleep data.

Indo Business

Business Newsletter

Read the leading stories from the world of Business.

Also in Business