Thursday 14 November 2019

Microsoft goes for Apple in new product blitz

Lindsey Matese introduces the Microsoft Band 2. Photo: Andrew Burton/Getty Images
Lindsey Matese introduces the Microsoft Band 2. Photo: Andrew Burton/Getty Images

Microsoft has launched a plethora of new products in a bid to get closer to Apple's business hardware model. The software giant unveiled ts first-ever laptop, called the Surface Book. The machinie has a detachable screen, allowing it to be used like a tablet and a battery that can last up to 12 hours. Microsoft claims that the 13-inch laptop, which will cost over €1,500 in Ireland, is twice as fast as Apple's Macbook Pro.

The company also announced its latest tablet hybrid device, the Surface Pro 4, which will cost over €1,000 with a keyboard accessory.

A number of phones were also launched, including the Lumia 950 and 950 XL models, which have two antennas to improve signal detection. The company also introduced a lower-end Lumia 550 model for €150.

Microsoft also showed off its "mixed reality" games project in a HoloLens demonstration that uses holographic weapons. The company said it would deliver a development kit for the device to Windows 10 developers next year, priced at over €3,000. Microsoft also unveiled a new version of its Band fitness device for the wrist, to analyse health, fitness and sleep data.

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