Meet Sony's latest answer to the iPhone
Sony has launched its latest bid to take on the iPhone and Samsung with a new smartphone claiming to have the the world's most powerful mobile camera.
The manufacturer's new Xperia Z5 range sports a 23-megapixel camera lens which, Sony says, is a brand new camera system for the new mobile.
Sony has unveiled three new Z5 models, comprising a 4.6-inch Z5 Compact, a 5.2-inch Z5 and a 5.5-inch Z5 Premium. The 'Premium' model also has the world's first 4K screen, with a pixels-per-inch count of 807, around twice the resolution of most rival handsets.
The phones also come with 32GB of storage, 4GB of Ram and octocore processors.
Like Xperia predecessors, the handsets are waterproof but without the need to cover over their micro USB charging ports.
The Z5 models' 1/2.3 sensor, with an aperture of F2.0, is also larger than those on rival phones from Samsung, Apple, HTC and Huawei.
Battery size varies from 2,700mAh on the Z5 Compact to 3,400mAh on the larger Z5 Premium.
Sony Ireland said that it is to take pre-orders for the Z5 and Z5 Compact over the next 10 days with delivery expected by the end of the month.
The company said that it will not have the Z5 Premium model in Irish shops until November. Sony said that both the Z5 and Z5 Compact will be available across all operators.
However, the phone manufacturer has signalled leaving the budget phone market with no new cheaper models to be announced for low-cost phone shoppers.
Sony's launch comes a week ahead of Apple's expected iPhones 6S launch. Apple's new handset is expected to have a new 12-megapixel camera and the ability to capture video in 4K ultra high definition.