Manchester City launch 10 foreign-language Twitter accounts
Manchester City have taken another step towards developing a truly global fanbase by launching 10 new international Twitter accounts.
Supporters will now be able to read tweets from the club in Traditional Chinese, French, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Spanish and Thai.
Despite City only previously having Twitter feeds in English and Arabic they managed to amass more than 1.5 million followers, a figure which could double following today's announcement.
The move follows the roll-out of 10 new international websites over the summer with four out of five people with access to the internet now able to access the club's site.
Diego Gigliani, director of marketing and media for Manchester City Football Club, said: “It’s incredible to think that fans from countries as far away from Manchester as Argentina, Indonesia, Russia or Korea will now receive tweets with Club news, videos, competitions, match-updates in real time, in their own language and typically in the palm of their hands.
“Twitter has played an integral part in the Club’s online growth in recent years, providing the Club and its players with a unique channel through which to interact with fans in creative and innovative ways. We will continue to explore the wealth of opportunities that social networks like Twitter offer.”
Manchester City's captain Vincent Kompany is a prominent tweeters with more than one million followers on the social networking site.
In the past he has discussed everything from the French presidential elections to the reasons for attempting to overturn a red card in tweets.
Lewis Wilshire, media partnerships director for Twitter (UK), praised the club for using the platform to talk directly to fans.
He said: "Over the last few years Manchester City has used Twitter in several interesting and original ways.
"They were the first team to put their hashtag #Together on their team bus when they won the Premier League trophy in the 2011/12 season, while Vincent Kompany’s #FollowTheCaptain initiative allowed fans to Tweet inspirational messages to the captain, which were then displayed in the team's dressing room ahead of the derby.
"The club also consistently tweets in-game coverage – enlisting the help of then injured player Micah Richards, who took over the @MCFC account to live-tweet from a game. It is great to see them extending this to new audiences around the world with these new accounts."