Friday 23 February 2018

Macy's begins pilot test of Apple's iBeacon

IN THE BAG: Macy's Store, New York
IN THE BAG: Macy's Store, New York

US RETAIL giant Macy’s has deployed Apple’s iBeacon in a pilot programme with the state-of-the-art Bluetooth location system.

The store has partnered with Shopkick to install the iBeacon transmitters - called shopBeacons – in its San Francisco and Midtown Manhattan’s shops, according to GigaOm.

Shopkick’s technology allows the store to track shoppers’ movements while they are in the shop.

The technology company also said the shopBeacons can link shopper’s home shopping habits with those in-store.

"If [a customer] "likes" a specific product in the app, shopBeacon can remind her when she enters the store that sells it," Shopkick said.

The shopBeacon hardware is enclosed in a palm-sized object that has a rounded dome that can run for up to five year on one battery.

Following the Macy’s trial, Shopkick will rollout the product to other partners with each shopBeacon costing $40.

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