Sunday 18 February 2018

Luxury Apple watches to be kept in safes

Rhiannon Williams

The luxury version of the Apple Watch, made from 18-carat rose or yellow gold, will be kept in safes within stores, according to sources.

The Apple Watch Edition is expected to retail for thousands, and will go on sale with the standard Apple Watch and Apple Watch by April, Tim Cook confirmed last week. In a bid to keep the expensive timepieces secure Apple has begun installing safes in stores, sources told 9to5Mac. UK pricing is yet to be announced, but the Sports model will retail in the US from $349 (£230).

The safes will come equipped with Apple's patented MagSafe magnetic chargers to recharge demo models, as well as boxed stock.

Apple is said to be sending two employees from stores across the US to training sessions in Cupertino, California and Texas from mid-February, and will be developing ways of demonstrating the Watch to customers on the shop floor.

In a video message to retail staff in November last year, senior vice president of retail and online stores Angela Ahrendts told staff to prepare for "a new watch launch coming in the spring" - leading analysts to believe the Apple Watch, announced at the iPhone 6 launch event, would go on sale in the first three months or so of 2015.

Apple had previously said to expect a launch in 'early 2015' when the watch was first unveiled at the launch of the iPhone 6 and iPhone 6 Plus last September.

The Watch will come in three versions - the Apple Watch Sport in grey or silver anodized aluminium, the standard Apple Watch in polished or black stainless steel, and the luxury Watch Edition, available in rose or yellow 18 carat gold developed to be up to twice as hard as standard gold. Each model will be available in two sizes - 38 mm and 42 mm, with sapphire crystal displays.

Online Editors

Promoted Links

Business Newsletter

Read the leading stories from the world of Business.

Promoted Links

Also in Business